Moreton Bay Tough

We’re in this Together!

Every business and every person in the Moreton Bay Region have been affected by the COVID-19 pandemic, and the government’s actions taken to ‘flatten the curve’ of infection.

In response to this, Moreton Bay Region Industry and Tourism (MBRIT) are launching a fightback campaign called Moreton Bay Tough.

Moreton Bay Tough aims to ‘cultivate the region’s community spirit’ by showcasing good-news stories of businesses and individuals, highlighting their resilience in the face of adversity.

This is an initiative that the trueAU.NEWS team are getting behind, and so should you.

Click Here to Jump to the Moreton Bay Tough Video Upload Form

Further to this initiative, the trueAU.NEWS team are offering FREE professional video and live stream services to businesses and not-for-profit groups, while the Moreton Bay Region community is dealing with the impacts of the COVID-19 pandemic – Click Here to Learn More.


What is Moreton Bay Tough?

The COVID-19 global pandemic is having unprecedented impacts on the world, and unfortunately Moreton Bay Region is no different.

The negative effects of the crisis are being felt close to home with many of the region’s businesses, including small businesses, being forced to close or their operations significantly impacted.

As a result, many individuals within our community are facing the tough reality of job loss and financial pressures, like neverbefore.

Despite this, the Moreton Bay community are uniting to foster a culture of resilience, perseverance, innovation and communityspirit to rise above these tough times and support one another.

Businesses are evolving entire business models and thinking outside of the square to keep their doors open and their employees in a job.

In turn, the community are looking for ways to support local businesses and each other.


To highlight the inspiring stories and to cultivate the region’s community spirit, Moreton Bay Region Industry & Tourism (MBRIT), in partnership with Moreton Bay Regional Council and USC, supported by 15 business partners, have developed the Moreton Bay Tough campaign.

Launching Wednesday, 8 April 2020, this positive community engagement initiative will showcase the good-news stories of businesses and individuals, highlighting their resilience in the face of adversity.

Moreton Bay Tough will aim to pull on their heartstrings and appeal to their sense of pride as a Moreton Bay local – inspiring the community to rally together to help those that need it most.


• Foster community-pride and community-spirit by sharing and celebrating heart-warming stories
• Encourage resilience, perseverance and innovation by sharing and celebrating creative business ideas through storytelling and testimonials
• Encourage the community (including businesses and individuals) to support local businesses where possible, and provide practical examples and recommendations to do so


This will be achieved by delivering a significant integrated marketing campaign across digital, social media, outdoor advertising and PR. website

Featuring good-news stories, creative business ideas, local employment opportunities, pledge for support and more

Moreton Bay Tough social media

Large scale social media campaign across MBRIT platforms including Moreton Daily (160,000+ followers), dedicated Facebook Group, Instagram and Tik Tok

Moreton Bay Tough Pledge

Individuals will be encouraged to take the “Moreton Bay Tough” pledge, pledging to support local businesses, be kind and support one another

Moreton Bay Tough Facebook Profile Frame

Individuals on Facebook can show their support by turning on the #MoretonBayTough filter on Facebook

Outdoor Advertising Campaign

Thanks to our friends at Bishopp Outdoor Advertising, Moreton Bay Tough will feature on billboards right around the region

Public Relations

A strategic PR campaign will be delivered to help spread the messages throughout the region, utilising various printed and digital publications and platforms, including April’s edition of Moreton Life Magazine.


Want to get involved with the #MoretonBayTough campaign? But don’t know how to go about it?
Great, we thought you’d never ask! Here’s a few easy ways you can loudly and proudly show your #MoretonBayTough (see below):

Be a part of our launch video
All you need to do is send us a short 15-30 second video of you in your business (or in your current workspace) letting us know what being #MoretonBayTough means to you.

Tell us what you’ve done to be tougher than the tough times. What’s something you’ve implemented to be resilient or innovative during this crisis? Or tell us how you have managed to stay positive and spread kindness (we might not publish yours if you simply say “drinking alcohol”).

If it’s business as usual at your business but you want to be involved – great! Show that you’re a supporter by simply saying “I AM Moreton Bay Tough”.

The technical stuff – the video must be in portrait mode. We want to be able to see your face, so make sure you have good lighting and the footage isn’t too shaky.


We want to hear from you!
Does your business have a story of resilience, innovation, collaboration or just a good-news story that you want the world (well at least Moreton Bay Region) to know about?

Great, share it with us! Give Amy a call or flick her an email (her details are below).

Over the coming weeks, we are going to do our best to help you profile this story. This means digitally, socially and perhaps even via video, so get in touch!


Want to know more or get involved?

Great – that’s the Moreton Bay Tough spirit! Drop our girl Amy Wilson a line on: 07 3897 4935 or

Social media takeover Many hands make light work (or something like that).

At 9am Wednesday (8 April) we are asking that AS MANY people, businesses, pages (etc) as possible help us flood Facebook and Instagram with our Moreton Bay Tough message.

Early next week, we will be sending around a suite of branding that you can use on your social media accounts. Feel free to share this on your business page, and on your personal page (Do you run an Instagram for your dog? Great, I think they are #MoretonBayTough too).

Stay tuned for more information.

Hashtag – #MoretonBayTough

Are you being extra active on social media (but not in real life)? Great, we love that! (and we’re there too).

You can help the world (well at least create connectivity in your local community – same thing right?) by simply hashtaging #MoretonBayTough when uploading your photos or stories to social media.

Feel free to also get your staff and customers to do the same thing – if they love what you do, get them to prove it – by posting a pic with your product / web your website open (get creative people!), eating your tasy takeaway dinner, doing your exercise class virtually, giving you a shout out – the list is endless!

Stay connected and join the chat

Isolation doesn’t mean we have to stay quiet or disconnected.

Working from home and sick of talking to your significant other? We hear you – talk to us instead:
Stay in touch with us, and the community by:
• Like us on Facebook
• Follow us on Instagram (@MoretonDaily)
• Join Moreton Bay Tough Facebook Group
• Subscribe to the Moreton Bay Tough eNewsletter

Moreton Bay Tough Sponsors

By Andrew McCarthy-Wood

News Videographer/Photographer/Journalist and Media/Communications Consultant.